Privacy Policy

Effective date: October 27, 2026  ·  Last updated: October 27, 2026

1. Who we are

This Privacy Policy describes how TRU Health Family Chiropractic (“TRU Health,” “we,” “us,” or “our”), located at 5509 Belmont Rd, Ste E, Downers Grove, IL 60515, handles information collected through our website at truhealthchiro.net (the “Site”), our online booking tools, our website chat, and our text messaging and email communications (together, the “Services”).

By using the Services, you agree to the practices described in this policy. If you do not agree, please do not use the Services.

2. Your health information (HIPAA)

As a healthcare provider, TRU Health is subject to the Health Insurance Portability and Accountability Act (“HIPAA”). Health information that identifies you and that we create or receive in connection with your care, such as your health history, examination findings, treatment notes, and billing records, is “protected health information.” We use and disclose it only as described in our Notice of Privacy Practices, which is available at our office and on request.

If this Privacy Policy and our Notice of Privacy Practices ever conflict regarding protected health information, the Notice of Privacy Practices controls.

3. Information we collect

Information you give us

• Appointment requests and online booking: your name, phone number, email address, preferred appointment type, date and time, and any notes you choose to include.
• Chat and text messages: your name, mobile phone number, and the content of messages you send us.
• Calls and emails: information you share when you contact our office.
• New patient forms: information you provide on intake forms. Once you become a patient, this information is protected health information and is handled under our Notice of Privacy Practices.

Information collected automatically

When you visit the Site, our website host and the tools we use may automatically collect technical information, such as your IP address, browser type, device type, operating system, pages viewed, referring website, and the date and time of your visit. Some of this information is collected through cookies and similar technologies (see Section 7).

Information from others

We may receive information from third parties, such as public reviews you post about us on Google or other review platforms, or messages you send us through our social media pages.

4. How we use information

We use the information we collect to:

• schedule, confirm, reschedule, and remind you about appointments;
• respond to your questions and requests;
• send you information about our services, events, and offers, where permitted (you can opt out at any time);
• operate, maintain, secure, and improve the Site and Services;
• understand how visitors use the Site;
• comply with legal and regulatory obligations; and
• protect the rights, safety, and property of our patients, our staff, and others.

5. Text messaging (SMS)

If you give us your mobile number and agree to receive text messages, for example by booking online, starting a website chat, or texting our office, we may send you texts about appointment confirmations and reminders, replies to your questions, and, if you separately agree, occasional updates and offers. Message frequency varies. Message and data rates may apply.

You can opt out at any time by replying STOP. Reply HELP for help, or call us at (630) 541-8861. Additional terms for our text messaging program are in our Terms & Conditions.

6. How we share information

We do not sell your personal information. We share information only in these situations:

• Service providers. We use trusted vendors to run the Services, including our online scheduling, chat, and messaging platform, website hosting, and review and mapping tools (such as Google Maps). These vendors may process information on our behalf only to provide their services to us. Where a vendor handles protected health information, we require the agreements HIPAA calls for.
• Legal and safety reasons. We may disclose information if required by law, subpoena, or court order, or when we believe in good faith that disclosure is needed to protect the rights, property, or safety of TRU Health, our patients, or others.
• Business transfers. If our practice is involved in a merger, sale, or transfer of assets, information may be transferred as part of that transaction, subject to applicable law.
• With your permission. We may share information for other purposes with your consent.

7. Cookies and similar technologies

Cookies are small text files stored on your device. The Site and the tools embedded in it, such as our booking calendar, chat widget, accessibility tools, embedded fonts, and maps, may use cookies and similar technologies to keep the Site working, remember your preferences, and understand how the Site is used. We may also use advertising or analytics tools, such as Google’s, to measure how well our ads and Site perform.

Most browsers let you block or delete cookies in their settings. If you do, some features of the Site, such as online booking, may not work properly. Our Site does not currently respond to “Do Not Track” browser signals.

8. Third-party sites and services

The Site contains links to, and embedded features from, websites and services we do not control, including our online booking provider, Google (Maps and Reviews), Facebook, and Instagram. Information you provide directly to those services is governed by their own privacy policies, and we encourage you to review them.

9. How we protect information

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no website, internet transmission, or electronic storage method is completely secure, and we cannot guarantee absolute security. Please contact us right away if you believe your information has been compromised.

10. How long we keep information

We keep personal information only as long as reasonably necessary for the purposes described in this policy, or longer if required by law. Patient records are kept for the periods required by Illinois law and professional record-keeping rules.

11. Your choices

• Text messages: reply STOP to any message to opt out.
• Emails: use the “unsubscribe” link in any marketing email, or contact us.
• Access or correction: you may ask to review or correct the personal information you gave us through the Site. Patients have additional rights regarding their health records, described in our Notice of Privacy Practices.
• Cookies: adjust your browser settings as described in Section 7.

To make a request, contact us using the details below. We may need to verify your identity before acting on your request.

12. Children’s privacy

We proudly care for infants and children, but the Site is not directed to children under 13, and we do not knowingly collect personal information online from children under 13. A parent or legal guardian should book appointments and provide information on behalf of a minor. If you believe a child under 13 has sent us personal information online, please contact us and we will delete it.

13. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and change the “Last updated” date above. Your continued use of the Services after an update means you accept the revised policy.